How much are we influenced by perception when we buy our food?
Dr Haider Ali. Haider Ali is a lecturer in marketing at The Open University Business School.
First published on Fri, 06 Oct 2006 as The lure of the ready meal. To find out more visit The Open University's Openlearn website. Creative Commons BY-NC-SA 4.0 2006
First published on Fri, 06 Oct 2006 as The lure of the ready meal. To find out more visit The Open University's Openlearn website. Creative Commons BY-NC-SA 4.0 2006