A key to combating counterfeit brands may lie in understanding why people buy them. Dr Haider Ali. Haider Ali is a lecturer in marketing at The Open University Business School.
First published on Thu, 14 Feb 2008 as Why people buy counterfeit brands. To find out more visit The Open University's Openlearn website. Copyright 2008
First published on Thu, 14 Feb 2008 as Why people buy counterfeit brands. To find out more visit The Open University's Openlearn website. Copyright 2008