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The lure of the ready meal

How much are we influenced by perception when we buy our food? Dr Haider Ali. Haider Ali is a lecturer in marketing at The Open University Business School.First published on Fri, 06 Oct 2006 as The...

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Why people buy counterfeit brands

A key to combating counterfeit brands may lie in understanding why people buy them. Dr Haider Ali. Haider Ali is a lecturer in marketing at The Open University Business School.First published on Thu,...

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The lure of the ready meal

How much are we influenced by perception when we buy our food? Dr Haider Ali. Haider Ali is a lecturer in marketing at The Open University Business School.First published on Fri, 06 Oct 2006 as The...

View Article

Why people buy counterfeit brands

A key to combating counterfeit brands may lie in understanding why people buy them. Dr Haider Ali. Haider Ali is a lecturer in marketing at The Open University Business School.First published on Thu,...

View Article

The lure of the ready meal

How much are we influenced by perception when we buy our food? Dr Haider Ali.First published on Fri, 06 Oct 2006 as The lure of the ready meal. To find out more visit The Open University's Openlearn...

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Why people buy counterfeit brands

A key to combating counterfeit brands may lie in understanding why people buy them. Dr Haider Ali.First published on Thu, 14 Feb 2008 as Why people buy counterfeit brands. To find out more visit The...

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